This Trademark Usage Policy will show you the proper use of CoreCodec, Inc trademarks and logos.
Use the correct symbol
When referencing CoreCodec trademarks and registered trademarks, always include the proper notation after the name and logo. (® for Registered Trademarks and ™ for Trademarks) Failure to do so dilutes our trademark protection. In text it is only necessary to annotate the first instance of the trademark in a given document or piece. After the first instance you may drop the ® or ™ after the word. When using logos, always include the ® or ™ in every instance. Logos may only be used under license from CoreCodec.
Use full, proper, trademarked brand names
Always use the full, proper trademarked brand names in all communications. CoreCodec brands are part of a brand system by which each name begins with the word "Core" Therefore, full, proper, trademarked brand names are "CorePlayer", "CoreAVC", and "CoreUI" Never abbreviate a CoreCodec brand to create an acronym.
Do not alter brands or logos
When using a CoreCodec brand, never vary the spelling, add or delete hyphens, make one word two, or use a possessive or plural form of the CoreCodec brand. When using a CoreCodec logo, never modify the design, add or delete any elements or words, change any colors or proportions.
The CoreCodec Logo
The CoreCodec logo must be used as a stand-alone icon to connote origination of CoreCodec, without other logos and trademarks associated with it.
Only CoreCodec products and services may be used in conjunction with the CoreCodec logo.
CoreCodec brands & third party trademarks
Do not combine the CoreCodec brands with third party trademarks. Third party names and logos cannot be used in conjunction with CoreCodec brands and logos in product names except to connote that CoreCodec technology is included. CoreCodec brands and logos may not be used as part of the product name for any third party product.
Logo sizing
When materials are co-branded, the prominence of the CoreCodec logo should be at least proportionate to its contribution to the partnership. Therefore, CoreCodec's logo should be of equal size and prominence with an equal partner. If CoreCodec is the dominant partner, the CoreCodec logo should be larger than partner logos. If CoreCodec is one of several lesser partners in an initiative headed by a dominant partner, CoreCodec’s logo should be at least of equal prominence and size with the lesser partners, but smaller than the dominant partner. In partner promotions, the CoreCodec logos cannot be altered in any way.
Copyright statements
Each name, term or mark that is a registered trademark must include the applicable mark and copyright statement when it is used.
Example:
"_____ is a trademark or a registered trademark of CoreCodec, Inc."
There is no "boilerplate" footnote. The blank space should be a list of all CoreCodec Marks and CoreCodec logos that appear in that particular piece. If all CoreCodec Marks and CoreCodec logos are registered trademarks, then the footnote should indicate as such. Footnotes should always be complete sentences, and ordinarily appear on the copyright page, on the last page of the material, or on packaging.
® 2009 CoreCodec, Inc. Patents Pending. All rights reserved. CoreCodec, CorePlayer, CoreAVC, CoreUI, CoreOS, BetaPlayer and the Matroska logos are trademarks or registered trademarks of CoreCodec, Inc.
Product packaging
Special attention should be devoted to the correct use of CoreCodec brands and logos on product packaging. Any CoreCodec brand that is displayed on packaging should be attributed with the appropriate trademark symbol the first time it appears on each side of the package. Any CoreCodec logo that is displayed on packaging should be attributed with the appropriate trademark symbol eac time it appears on the package. A copyright statement, which is most commonly combined with copyright and patent information, should reference each CoreCodec brand and logo that appears on the packaging. Ordinarily, this footnote appears on the back of the packaging.
Power point & other presentations
CoreCodec Brands and logos, should always be attributed with the proper symbol and footnoted on all presentations that are displayed to the public (sales, trade shows etc). If a presentation is used internally, CoreCodec brands and logos should be attributed but need not be footnoted.
Third party licensors
Some CoreCodec products include technology used under license from third party licensors. You may not use any such third party trademark without express permission from the owner.
Reservation of rights
CoreCodec, Inc is the owner of all right, title, and interest in the CoreCodec brand and logos. No person or entity may reproduce or use (or authorize the reproduction or use of) the CoreCodec brands and logos in any manner other than expressly authorized by CoreCodec. Unauthorized use of CoreCodec brands and logos is strictly prohibited.
CoreCodec, Inc may, at its sole discretion, modify the CoreCodec brands and logos at any time. Please refer to our corporate website at
http://www.corecodec.com periodically to ensure your compliance. In order to assure compliance and quality of control, CoreCodec may request that you provide samples of any marketing, advertising, or other material that includes the CoreCodec brands and logos.
CoreCodec trademarks & registered trademarks
Shown below is a list of current CoreCodec Marks that reflect the current registration status. This list will be updated from time to time, at CoreCodec's sole discretion.
When referencing CoreCodec trademarks and registered trademarks, always include the proper notation after the name and logo. (® for Registered Trademarks and ™ for Trademarks) In text it is only necessary to annotate the first instance of the trademark in a given document or piece. After the first instance you may drop the ® or ™ after the word. When using logos, always include the ® or ™ in every instance.
Trademarks ®
- Matroska
- Matroska Logo
- CoreCodec Logo
- CoreCodec
- CorePlayer
- CoreAVC
- CoreUI
- CoreLua
- BetaPlayer
- TCPMP
- CoreOS
- CorePhone
